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Amazon has just begun offering what they are calling “frustration-free packaging,” and I cannot think of anything else to do except offer some applause.  I am sure that I am not alone here, just about everyone I know has experienced some issues with getting packages opened and cutting your hands or fingers.  Thankfully, Amazon has decided to do something about it because not only is the packaging a pain to deal with, but I would venture a guess that a good amount of potentially recyclable plastic ends up with the regular trash.

The new “frustration-free packaging” initiative from Amazon is beginning today with nineteen of their “bestselling products.”  Those products currently include items from Fisher-Price, Mattel, Microsoft and Transcend, but will eventually make its way to Amazons “entire catalog of products,” of course that is expected to “take many years.”  Hopefully those few years can be sped up a little bit, but I suppose every effort has to begin somewhere.  Let’s just hope that other companies will see what Amazon has started and begin programs of their own.

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