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Alice.com just launched in beta mode after first making announcements hinting it was coming way back in November.  Alice is a website that promises consumers “free shipping, saving you time, and making sure you never run out of bathroom tissue.”  Now, there is one heck of a marketing slogan.

So, will their promise hold true?  Well, the shipping is indeed free.  It saves times in the fact that you can do your shopping in your bedroom in your jammies at three a.m. and not have to run to three different stores to get Fido’s food, your kid’s DS batteries, and that shampoo that your wife likes.  And as for the never running out of toilet paper?  Well, Alice even has this nifty reminder feature that lets you know when you might be running low and reminds you it just may be time to order some more.

Alice is brought to you by the founders of the social shopping network Jellyfish, which was bought by Microsoft in 2007.  So, it could be presumed that the makers aren’t total peabrains.

At its most basic, Alice.com is an ecommerce website for household essentials.  It gives you recommendations based on who lives in your household.  So, if you don’t have children, it won’t recommend baby shampoo.  Or, if you are a guy living alone, it probably won’t suggest those dreaded female products.  The recommendations Alice makes appear as little bathroom ducks (a tad cutesy).

When you click on a duck, it takes you to where you then choose your specific product.  Say you need razor blades.  You click on your duck.  You go to the shaving section and then can select Mach 3 razor blades by Gillette.  Where it gets personalized is that you can set quantities, set custom labels, and in my opinion most importantly, tell when you want to reorder.  It will send you a reorder reminder according to what you specify.

You’ve got thousands of product brands to choose from.  After you have set all of your products and reminders, you have a display of your shopping orders, your discounts and any taxes.  This makes your reordering process much easier the next time.  And you are far less likely to run out of anything.

Heck, even driving to the store costs you gas.  That free shipping is a very nice bonus is this economy. 

Site: [Alice.com]
via: [CNET]