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SimulScribe offers a great service, one that is a benefit to anyone who dislikes checking and responding to voicemail. They convert your voicemail message to text and then deliver it to you as either an email or text message, to which you can then respond to the “voicemail” by return message. This is a wonderful option to have, especially when you need to check and respond to messages but are in a setting where using and speaking on a phone would be considered rude. It also helps to save time, because you can simply read the important parts of the message and get the details you need without having to listen to whoever is leaving the message ramble on and on.

While all this sounds great, and there service works wonderful their name has been holding them back. The name SimulScribe was born from “Simultaneous Voicemail Transcription,” and while its a catchy name, it turns out that a name with missing letters is not always a good way to get customers to be able to find you easily.

“The name SimulScribe totally sucks for our business. People have a real challenge remembering the name and they cannot spell it, which is a real problem considering that new customers need to type in our web address to sign up. When your company offers a consumer product that relies on viral marketing, a difficult name is a really bad thing. In fact, I’m constantly amazed at how well we have been able to do with such a sh**ty name.”

With this in mind, they have officially changed their name to PhoneTag, and have registered, at the cost of $30,000 the domain PhoneTag.com. Hopefully the new name and branding will prove to be worth the money. Lets just hope they continue to use their catchy t-shirt slogans (as seen below) long into the future, this is one company t-shirt that I would proudly wear. Hey, SimulScribe PhoneTag, if your catching this, how about sending a few over our way.

Read [PhoneTag] Via [TechCrunch]

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