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It seems every day I write about the digital television transition. According to a study by The Nielsen Company, 6.5 million homes are not ready for the digital transition if it happened today. The last time there was a study on this, 7.8 million homes were unprepared. That study was in December of 2008.
The study is about readiness and not about awareness. There is also data on which markets are most and least prepared. Apparently the people of Albuquerque and Santa Fe are the most unready folks in the country with a whopping 12.24% completely unready.
With all the hoopla about this about the digital transition, what would happen if people couldn’t watch TV? Would they freak out and attack one another? Will they just use Hulu? Maybe they will end up reading books and talking to other human beings.
Read: [Nielsen Study Press Release]
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