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Broadcast television is taking a backseat to Hulu.com. “30 Rock” is premiering this Thursday on Hulu, a full week before NBC will air the episode.
This is not the first time NBC has shown off its television shows online before the television broadcast. The short-lived “Andy Barker, P.I.” debuted on NBC.com several weeks before ever appearing on television. That show didn’t catch on, but this is “30 Rock,” one of NBC’s bigger properties.
NBC probably has seen an increase in traffic to both Hulu and NBC.com with the upcoming presidential election and Tina Fey’s spot-on Sarah Palin impression. Seeing this trend, perhaps NBC actually understands that the online component of television is viable.
I’m sure some will opt to watch the broadcast in HD over watching on Hulu, but this is a good step for NBC. Hopefully, other networks will follow suit.
Watch [Hulu.com]
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