Important Importables: Hikaru Utada
Everyone in Japan gets involved in video games. It almost seems like it is an honor to have a song included in an upcoming title. When these games are localized for North American releases, it’s a toss-up as to what happens to the original music. Many companies are including the… Continue Reading »
Nintendo’s new celeb commercials: Innocent or insulting?
The latest advertising onslaught from Nintendo is a series of commercials featuring female celebrities playing DS games with the tag-line, “I Play for Me.” This seems like a fairly innocent notion and a means to get women and girls interested in the system by showing famous women engaged in games.… Continue Reading »
Nintendo may pull Wii TV ads
In an unexpected turn of events, television advertisements for the Wii may take a sudden leave of absence for the remainder of the holiday season, according to a Nintendo spokesperson. Times Online reports that due to the severe international shortages of the Wii, Nintendo may opt to push its television… Continue Reading »
WOW ads featuring William Shatner and Mr. T
With the World of Warcraft expanding celebrity appearances aren’t really necessary but they do make the commercials more memorable. The latest commercials feature William Shatner and Mr. T, and coming soon Verne Troyer (aka, Mini-Me) asking viewers “What’s Your Game?” First commercial features Mr. T and his Night Elf Mohawk… Continue Reading »
Bioshock commercial spot on, pushes Jack Thompson’s buttons
East coast ad house EyeballNYC raised the hackles of Jack Thompson this month (August 2007) with its eerily accurate commercial for Bioshock, Irrational Games’ autumn darling and the subject of much pre-release tittering. The game comes out today (August 21, 2007) and is expected to sell more copies than you… Continue Reading »
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Important Importables
Jenni Lada brings us information about all of the groovy new gaming imports from around the world.



