Google to start TV advertising with Dish Network
Rumors are flying around this morning that Google and Dish Network may be about to sign a deal. The deal would include Google being the advertising provider for Dish subscribers. The WSJ is reporting that Google is already running a small TV advertising test in the Northern California townwn of Concord (east of San Francisco).The current size of the television advertising market in the U.S. is $54 billion annually, which is much larger than Google’s.
It is unclear, how Google will access information about TV households in order to target its ads, but Dish would be the most viable contender because of their expanding interactive offering.
Read [VentureBeat] Read [TechCrunch]
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